SMS Marketing Services
Result Oriented SMS Marketing
What is SMS Marketing?
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly designed to communicate time-sensitive offers, updates, and alerts to users who have opted-in to receive these messages from your business.
Rules and Best Practices of SMS Marketing
Make Sure to send SMS to opted-In data only:
Text messaging is a very effective and direct line of communication to the customer. There are many rules and strategy that you should follow while planning a SMS Marketing campaign. The first and most important rule is to send SMS to only users who has given you permission. Or Subscribed for your list.
Pick best timing of your message:
Usually peoples open SMS immediately after receiving. So it’s always better to choose time sensitive information, deal in SMS. It will help businesses to drive maximum ROI from campaign.
Include your company Name in SMS:
Although, word count in a SMS is very limited but still it’s important to mention your company/business name in SMS to make aware of user about the real sender. Chances of conversions becomes high when you give proper information about the deal/offer and your business.
Why is SMS Marketing effective?
High engagement rate: Customers engagement rate in a SMS campaign is generally very high while comparing with the other modes of Marketing.
Easily Reachable: SMS are one of the most easily accessible medium to your converting user. User does not need any Internet connection or other specific platform to access the SMS. It’s an inbuilt feature provided by each mobile phone user. Also SMS’s don’t consume much space in phone so they remain live in user phone for long time and helps to recall brand time to time.
Low Investment: From designing to deployment, overall time and money invested in a SMS campaign is very minimal, which make them high ROI converting medium.
How does SMS Marketing works?
SMS Marketing messages are sent from Short-Code or Sender id. Which is typically of 5-6 digits only.
You can use shorten URL or Calling Number as a Call to Action in your SMS campaign. All the T&C and other rules to must follow while sending a SMS campaign.
There are two type of campaigns you can run:
Promotional: When you send any deal, coupon or other important business updates in bulk to your Subscribers database then it’s called as a Promotional campaign. In this case users are not aware of getting any SMS. Majorly this kind of activity is happening to promote any sale campaign.
Transactional: These messages are “one-to-one” messages that are triggered by a certain event or behavior. An example of this would be an order confirmation or shipping notification for an e-commerce purchase.
How Prodigious Online help you with SMS Marketing
- We test & use the most effective CTA’s in your SMS campaign.
- Will design custom campaigns based on User Behavior and Journey on Site.
- Analyze the historical data and create best ROI driven data sets for SMS Marketing.
- Monthly campaign reports that includes KPI measurement and performance.
SMS Marketing can help startups and established names discover a new audience base. With rightly done sms marketing enterprises can save a lot of money and still do good business.